naamcha - Brand identity

For this project, I have designed the logo and brand identity for this brand. The owner mentioned that the brand "naamcha" is spelled with lowercase letters to convey that we give equal importance to every part and every tiny detail. From the initial idea that we wanted to create an organic Thai tea brand capable of achieving quality and developing the brand to be like a major global brand, and we want to emphasize Thai identity by incorporating the Thai language. From that starting point, we developed the idea from international perspectives and Thai details until it became this logo.